Ten Business Truths You May Have Forgotten

There is a statistic for every part of everything we do - if you ever doubt that, take a moment and Google the most far-fetched topic and watch as data assembles, ratings appear, whitepapers become available, and you become yet another victim of 'analysis paralysis'.

I think it's important to pause occasionally and remind ourselves that, despite the 21st century approach we are encouraged to take, that there are still some universal 'truths' that apply to our business. In some cases they have been forsaken and, sadly, we have paid the price.

Here are ten business 'truths' that I've learned through the years, and that still ring true today:

Truth #1 - You can't sell from an empty wagon. (Dun & Bradstreet) The reason many choose your 'bricks-and-mortar' over an online purchase is twofold: they want instant gratification (products immediately) and they want to consult with experts (your associates). Don't overlook either!

Truth #2 - You have to be in position to be in position. (Joe Caito, co-founder of Caito Foods) Always sell on-hand products aggressively to put yourself in position to sell bigger and better products.

Truth #3 - To sell fifty cases, build a hundred case display (Carl Austin, former supermarket chain owner) It's a psychological truth - bigger displays sell more products.

Truth #4 - What you accept is what you'll get (also Carl Austin) You need to set high standards and be kind but uncompromising in supporting those standards. Allow less and you will continue to receive less.

Truth #5 - Cheap isn't good - and good isn't cheap (Phil Caito, co-founder of Caito Foods) 'You get what you pay for' is never more true than when applied to the quality of fresh produce.

Truth #6 - We have met the enemy - and he is us (Walt Kelly) How you react to any situation and, most importantly, your competition is YOUR decision, plan and simple. Don't be your own worst enemy.

Truth #7 - A camel is a horse designed by committee (Sir Alec Issigonis) Great to have teamwork...but if you must rely on a vote for every decision, expect a camel instead of a fine, beautiful thoroughbred horse.

Truth #8 - There is no substitute for hard work (Thomas Edison) Every great idea must be followed by hard work and dedication.

Truth #9 - Shoe salespeople realize that shoes that don't fit are difficult to sell (Seth Godin) You must must have the right price - but it must be on the RIGHT ITEM.

Truth #10 - People do not care how much you know, until they know how much you care. (John C. Maxwell) As a leader, you must care for those you lead - more than you care for yourself.